Synopsis

Lesson Snapshot

1. Engage: Students will do a quick write where they jot down their thoughts on their favorite commercial.  As a class, they will share their commercials and then create a collaborative list in which we post the common elements of powerful and memorable commercials. Students will then address the essential question and discuss to set the foundation for the lesson.        

2. Explore: Students will watch a current commercial of high interest, write down observations, and work in groups to do rhetorical analysis over media.

3. Explain: Students will review elements of Ethos/Pathos/Logos, Rhetorical Devices, and Logical Fallacies using a Concept Check sheet and time will be allowed for them to answer questions.

4. Extend/Expand: Students will watch a Reagan/Carter video to evaluate the media. Then students will receive a copy of the campaign commercial transcript to analyze the persuasive elements of the text.        

5. Evaluate: Students will revisit the essential question by evaluating the effectiveness of the persuasive elements used in the Reagan transcript. To further the evaluation of persuasive elements, students will use the strategy of commit and toss to evaluate each other’s analysis of the commercial.